Privacy Policy

Updated:¬†August 20, 2018¬†We at LifeOmic Health (LifeOmic Health, LLC and our subsidiaries and affiliates) are committed to protecting your privacy.¬†This privacy policy¬†applies to¬†our applications, software, websites, APIs, products, and services¬†including our associated mobile applications (‚ÄúMobile Apps‚ÄĚ),¬†(each a ‚ÄúSite‚ÄĚ,¬†‚ÄúService‚ÄĚ, or ‚ÄúMobile App‚Ä̬†or collectively,¬†the ‚ÄúServices‚ÄĚ), owned and controlled by LifeOmic Health.

This Privacy Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your personal information. If you do not agree with the data practices described in this Privacy Policy, you should not use our Services.

Specifically, this Privacy Policy covers:

Information we collect about you

We may collect Personal Information, Usage and¬†Device Information (collectively, ‚Äúinformation‚ÄĚ, defined in¬†detail¬†below) about you in connection with your (or your¬†organization‚Äôs)¬†use¬†of¬†our Services¬†that link to this Privacy Policy.¬†

Learn more below 

How we use your information 

We use the information we collect only in compliance with this Privacy Policy. We may use your information to provide services (either directly to you or to those third parties who have engaged us as service providers to process your information on their behalf); respond to inquiries and provide customer support and technical assistance; communicate with you; process transactions; improve, develop, provide content for, operate, deliver and market our Services; implement social networking features; comply with our company policies and procedures and with applicable law; ensure proper and authorized use of the Services; perform Services tracking and analysis; and, as otherwise permitted by applicable law. 

Learn more below 

How we share your information 

We may share your information with our business units, affiliates, subsidiaries, business partners, service providers and/or your representatives, in order to provide or improve our Services to you.  We do not share information with third parties so that they can independently market their own products or services to you unless we have explicitly given you the option to opt-in such disclosures. We will never sell your Personal Information to any third party. 

Learn more below 

Your Rights Regarding Your Personal Information

We provide you with the opportunity to be informed of whether we are processing your information and to access, correct, update, oppose, delete, block, limit or object, upon request and free of charge, to our use of your Personal Information to the extent required by applicable law. 

Learn more below 

Retention of your information 

We keep your account information, like your name, email address, and password, for as long as your account is in existence because we need it to operate your account. In some cases, when you give us information for a feature of the Services, we delete the data after it is no longer needed for the feature. We keep your account data until you use your account settings or tools to delete the data or your account because we use this data to provide you Services. We also keep information about you and your use of the Services for as long as necessary for our legitimate business interests, for legal reasons, and to prevent harm, including as described in the How We Use Your Information and How We Share Your Information sections. 

Security of your information

We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to¬†protect the confidentiality, integrity and availability¬†of your data. This includes using Transport Layer Security (‚ÄúTLS‚ÄĚ) to encrypt¬†data transmission and Advanced Encryption Standard (‚ÄúAES‚ÄĚ) to encrypt data storage. No method of transmitting or storing data is completely secure, however.¬†¬†

If you have a security-related concern, please contact Customer Support or our Security team,

Click here to learn more about our security practices.

International Data Transfers 

LifeOmic Health is a U.S.-based company that offers our Services to U.S. and international customers. As a result, information that we collect, including personal information, may be transferred to our data centers or service providers in the U.S.  By providing your personal information to us, you are consenting to the transfer of your personal information to the U.S. and to our (and our services providers’) use and disclosure of your personal information in accordance with this Privacy Policy.

We rely on multiple legal bases to lawfully transfer personal data around the world. These include your consent, the EU-US and Swiss-US Privacy Shield. LifeOmic Health complies with the Privacy Shield principles regarding the collection, use, sharing, and retention of personal information as described in our Privacy Shield certifications, and we follow internal procedures for verifying that our commitments under this Privacy Policy have been implemented.  Our compliance with this obligation can be investigated and enforced by the U.S. Federal Trade Commission.  Learn more about Privacy Shield here.

If you have a complaint about our Privacy Shield compliance, please contact us. You can also refer a complaint to our chosen independent dispute resolution body JAMS, and in certain circumstances, invoke the Privacy Shield arbitration process or lodge a complaint with the supervisory authority in your country of residence in the EU.

Cookies and similar Technologies

We may use¬†‚Äúcookies‚Ä̬†and similar technologies to help deliver our¬†Services.¬†This technology may involve placing small files/code on your device or browser that serve a number of purposes, such¬†as remembering your preferences¬†and¬†to¬†offer you a more personalized user experience.¬†

Read our Cookie Policy to learn more. 

Marketing Analytics and Communications 

We work with partners who provide us with marketing analytics and communications services. This includes helping us understand how users interact with our Services, communicating with you about our Services and features, and measuring the performance of those communications. These companies may use cookies and similar technologies to collect information about your interactions with the Services and other websites and applications.  

To learn more and about your privacy choices, please see more details in the How We Use Your Information and How We Share Your Information sections and read our Cookie Policy.

Links to Other Websites

Our Sites may contain links to other websites or services that are not owned or controlled by LifeOmic Health, including links to websites of our sponsors and partners. This Privacy Policy only applies to information collected by our Services. We have no control over these third-party websites, and your use of third party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third-party websites linked to our Services. Your use of third parties’ websites linked to our Services is at your own risk, so we encourage you to read the privacy policies of any linked third-party websites when you leave one of our Services. 

Our Policies for Children

Our Sites and Mobile Apps are directed toward adults. If you are under the age of 16, you must obtain the authorization of a responsible adult (parent or legal custodian) before using or accessing our Sites and Mobile Apps. We will not knowingly collect or use any personal information from any children under the age of 16. If we become aware that we have collected any personal information from children under 16, we will promptly remove such information from our systems.

Situations where this Privacy Policy does not apply 

This Privacy Policy does not apply to job applicants or employees, which are subject to relevant privacy notices. 

This Privacy Policy does not apply to the extent that: 

  • Our¬†products and services¬†set forth an additional or alternative Privacy Policy; or¬†
  • Applicable law imposes different processing or privacy requirements on your information.¬†

Changes to this Privacy Policy

We periodically update this Privacy Policy. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by sending you notification by email or notification alert within our Services. 

While we will notify you of any material changes to this Privacy Policy, we encourage you to review this Privacy Policy periodically. We will also keep prior versions of this Privacy Policy in an archive for your review.

How to contact us

You can contact us using the Contact Us page on our Sites or by mail at 351 West 10th Street, Indianapolis, IN 46202. 

If you have questions, suggestions, or concerns about this policy, or about our use of your information, including filing a complaint, please contact our Data Protection Officer or Privacy Officer at


When you use our Services, we collect the following types of information. 



Some information is required to create an account on Services, such as your 

  • name,¬†¬†
  • email address,¬†¬†
  • password,¬†¬†
  • company, and¬†
  • phone number.¬†


To help improve your experience or enable certain features of the Services, you may choose to provide us with additional information, such as  

  • a profile photo,¬†¬†
  • biography,¬†¬†
  • country information,¬†¬†
  • date of birth,¬†¬†
  • gender,¬†¬†
  • height,¬†¬†
  • weight,¬†¬†
  • test results¬†including¬†biometric and genomic¬†data,¬†
  • additional¬†health information,¬†
  • mailing address,¬†¬†
  • additional contact phone numbers such as¬†your mobile telephone number,¬†¬†
  • your logs for food, weight, sleep, water,¬†
  • community¬†or social media¬†username, and¬†
  • messages on discussion boards or to your¬†social contacts¬†on the Services.¬†

You may also connect with friends on the Services or invite friends who have not yet joined by providing their email addresses, accessing social networking accounts or using the contact list on your mobile device. We do not store your contact list and delete it after it is used for adding contacts as friends. 

If you contact us or participate in a survey, contest, or promotion, we collect the information you submit such as your name, email address, contact information, and message. 


If you choose to connect your account on our Services to your account on another service, we may receive information from the other service. For example, if you connect to Facebook or Google, we may receive information like your name, profile picture, age range, language, email address and friend list. You may also choose to grant us access to your personal information such as activity data or health data from other services. You can stop sharing the information from the other services with us by removing our access to each other service. 


While using our Services, individuals may provide information about another individual, or an authorized user (such as an account administrator) creating an account on your behalf may provide information about You. When one individual provides us with information (including personal information) about another individual, we assume that the individual has permission and authority to do so and to consent on behalf of that individual to the collection and use of personal information as described in this Privacy Policy. Please contact us immediately if you become aware of an individual providing us with personal information about another individual without being authorized to do so, and we will act consistently with this Privacy Policy. 


Some LifeOmic Health Services support payments and transactions with third parties. If you activate this feature, you must provide certain information for identification and verification, such as your name, billing address, credit, debit or other card number, card expiration date and CVV code. This information is used solely to check your financial qualifications and collect payment from you. We do not store your payment information. We use a third-party service provider to manage payment card processing. Note that third-party payment processors may retain this information in accordance with their own privacy policies and terms. This service provider is not permitted to store, retain or use information you provide except for the sole purpose of credit card processing on our behalf. 



When you use our Services, we receive certain usage data¬†(‚ÄúUsage and Device Information‚ÄĚ). This includes information about your interaction with the¬†Services, for example, when you view or search content, install¬†or open¬†applications or software, create¬†or log into your account,¬†import data into your account, or¬†integrate a third-party service to your account.¬†

We may also collect data about the devices and computers you use to access our Services, including IP addresses, browser type, language, operating system, or mobile device information (including device and application identifiers), the referring web page, pages visited, location (depending on the permissions you have granted us), and cookie information. 


To the extent that information we collect¬†directly from you¬†is health data or another special category of¬†sensitive¬†personal data subject to the European Union‚Äôs General Data Protection Regulation (‚ÄúGDPR‚ÄĚ), we ask for your explicit consent to process¬†such¬†sensitive personal¬†data. We obtain this consent separately when you take actions leading to our obtaining the data, for example, when you¬†activate the activity tracking features in our Mobile Apps or¬†grant us access to your¬†health¬†or activity data from another service. You can use your‚ÄĮaccount settings‚ÄĮor¬†contact us¬†to withdraw your consent at any time, including by stopping use of a feature, removing our access to a third-party service,¬†requesting deletion¬†your data or¬†closing¬†your account.¬†¬†¬†

However, if we are acting as a service provider¬†(a ‚ÄúData¬†Processor‚ÄĚ)¬†processing your personal information on behalf of a third party that has collected such data from you,¬†and such third party is the party that¬†has¬†the right to determine the purposes for which it will process your personal information and the means it will use to process your personal information¬†(the ‚ÄúData¬†Controller‚ÄĚ), then such¬†Data¬†Controller¬†has the legal obligation to ask for your explicit consent to process your¬†sensitive personal data (including health data), and we are not responsible for obtaining such consent from you.¬† In such a scenario,¬†the¬†Data¬†Controller¬†may have their own, separate policies regarding the use and disclosure of¬†your personal information, including any¬†sensitive personal data¬†you provide¬†to such¬†Data¬†Controller.¬†¬†In such a scenario, this Privacy Policy does not apply to, we cannot control the activities of,¬†and we are not responsible for the activities of¬†the¬†applicable Data¬†Controller generally; this Privacy Policy only applies to our processing of your personal information that we, as a¬†Data¬†Processor, have been asked to process on behalf of¬†the Data applicable Data¬†Controller.¬†¬†We encourage you to review¬†such¬†Data¬†Controller‚Äôs¬†privacy policy¬†and/or contact the¬†applicable¬†Data¬†Controller¬†for more information about the policies that apply to¬†their¬†use and disclosure of your¬†personal information, including any sensitive personal data.¬†¬†¬†


We use the information we collect for the following purposes. 


We use¬†the information we collect to¬†deliver the Services to you and honor our‚ÄĮTerms of Service¬†for each Service‚ÄĮor business¬†contract with you.¬†For example,¬†

  • to administer, operate, maintain and secure our Services;¬†
  • to monitor and analyze trends, usage and activities in connection with our¬†Services;¬†
  • for accounting, recordkeeping, backup and administrative purposes;¬†
  • to customize and improve the content of our communications, websites and social media accounts;¬†
  • to provide customer service and support;¬†
  • to communicate with you, including responding to your comments, questions and requests regarding our Services; and¬†¬†
  • to process and complete transactions, and send you related information, including¬†alerts and notifications about your service,¬†purchase confirmations and invoices; and¬†
  • to educate and train our workforce in data protection and customer support.¬†

For the Services’ social features, we may use your information to help you find and connect with other users and to allow other users to find and connect with you. For example, your account contact information allows other users to add you as a friend. When another user has your email or mobile phone number in their contact list or in their friend network on a connected service, we may show that user that you are a user of the Services. 


We use the information we collect to improve and personalize the Services and to develop new ones. For example, we use the information to troubleshoot and protect against errors; perform data analysis and testing; conduct research and surveys and develop new features and Services. 


We use your information when needed to send you¬†Service¬†notifications and respond to you when you contact us. We also use your information to promote new features or products that we think you would be interested in. You can control marketing communications and most Service notifications by using your‚ÄĮnotification preferences‚ÄĮin‚ÄĮaccount settings‚ÄĮor via the ‚ÄúUnsubscribe‚ÄĚ link in an email.¬†


We use the information we collect to promote the safety and security of the Services, our users and other parties. For example, we may use the information 

  • to¬†authenticate users;¬†¬†
  • to facilitate secure payments;¬†¬†
  • to¬†respond to a legal request or claim, conduct audits, and enforce our terms and policies;¬†
  • to¬†investigate and¬†protect against¬†fraud,¬†malicious or¬†unauthorized access, and other illegal activities; and¬†
  • to demonstrate and¬†verify compliance with our internal policies and procedures, and¬†applicable privacy and data security laws and regulations, such as HIPAA and GDPR.¬†


‚ÄúDe-identified‚ÄĚ means that we have removed, or rendered unreadable through complex computational algorithms, your personally-identifiable information, such as your name, address,‚ÄĮor birthdate. We may use de-identified information that we have obtained from our¬†Services¬†for various purposes, including for example:¬†

  • In accordance with regulatory requirements, we may de-identify, store and use your information¬†for internal quality control, validation and research and development. This is important for LifeOmic Health to maintain high quality¬†Services. We may use de-identified information as permitted by law.‚ÄĮ¬†
  • We may contribute de-identified genetic variants that we have observed in the course of providing our Services to publicly available databases such as¬†ClinVar. We do this to increase understanding and raise awareness of the significance of genetic variants within the medical and scientific communities.¬†
  • We may use or disclose de-identified information for general research¬†and communications¬†purposes.¬†This may include¬†analysis of this information to communicate observations and learnings, for example in the case of aggregated data.¬†This may¬†also¬†include research collaborations with third parties, such as universities, hospitals or other laboratories, in which we¬†utilize de-identified clinical cases, at the individual level or in the aggregate, in accordance with our study protocols, and we may present or publish such information. This may also include commercial collaborations with private companies for purposes such as to determine the prevalence of particular disorders or variants among the patients we have tested, or to determine whether any of the patients we have tested might be suitable for potential recruitment for research, clinical trials, or clinical care; however, we will not directly contact these patients about these opportunities without their prior written consent.

We use cookies and similar technologies for the purposes described above. For more information, please read our‚ÄĮCookie Policy.¬†¬†

For personal data subject to the GDPR, we rely on several legal bases to process the data. These include when you have given your consent, which you may withdraw at any time using your‚ÄĮaccount settings‚ÄĮand/or¬†other tools; when the processing is necessary to perform a contract with you, like the‚ÄĮTerms of Service; and our legitimate business interests, such as in improving, personalizing, and developing the¬†Services, marketing new features or products that may be of interest, and promoting safety and security as described above.¬†


We do not share your personal information except in the limited circumstances described below.  


You may direct us to disclose your information to others, such as when you use our¬†social¬†features¬†in our Mobile Apps. For certain information,¬†you may change your‚ÄĮprivacy preferences‚ÄĮin‚ÄĮaccount settings‚ÄĮand¬†use¬†other¬†provided¬†tools to control how your information is visible to other users of the Services.¬†¬†

You may also authorize us to share your information with others, for example, with a third-party application when you give it access to your account, or with your employer¬†company¬†or other¬†organizations¬†and provide consent to each organization. Remember that their use of your information will be governed by their privacy policies and terms. You can revoke your consent to share with third-party applications or employee wellness programs using your‚ÄĮaccount settings.¬†


We transfer information to our corporate affiliates, service providers and other partners who process it for us, based on our instructions and in compliance with this policy and any other appropriate confidentiality and security measures. These partners provide us with services globally, including for customer support, information technology, payments, sales, marketing, data analysis, research and surveys. 


We may preserve or disclose information about you to comply with a law, regulation, legal process or governmental request; to assert legal rights or defend against legal claims; or to prevent, detect or investigate illegal activity, fraud, abuse, violations of our terms or threats to the security of the Services or the physical safety of any person. 

Please note: Our policy is to notify you of legal process seeking access to your information, such as search warrants, court orders or subpoenas, unless we are prohibited by law from doing so. In cases where a court order specifies a non-disclosure period, we provide delayed notice after the expiration of the non-disclosure period. Exceptions to our notice policy include exigent or counterproductive circumstances, for example, when there is an emergency involving a danger of death or serious physical injury to a person. 

We may share non-personal information that is aggregated or de-identified so that it cannot reasonably be used to identify an individual. We may disclose such information publicly and to third parties, for example, in public reports about exercise and activity, to partners under agreement with us or as part of the community benchmarking information we provide to users of our subscription services. 

If we are involved in a merger, acquisition, or sale of assets, we will continue to take measures to protect the confidentiality of personal information and give affected users notice for the transferring of any personal information to a new entity. 


You can access and control your personal information via‚ÄĮaccount settings‚ÄĮand/or our¬†tools¬†we provide to you, regardless of where you live. If you live in the European Economic Area, United Kingdom and Switzerland (the ‚ÄúDesignated Countries‚ÄĚ), you have a number of legal rights with respect to your information, as outlined below.¬†

Accessing and Exporting Data.‚ÄĮBy logging into your account, you can access much of your personal information. Using your‚ÄĮaccount settings, you can also¬†request a¬†download information in a commonly used file format, including data about your activities, body, foods and sleep.¬†

Editing and Deleting Data.‚ÄĮYour‚ÄĮaccount settings‚ÄĮand certain¬†platform APIs¬†let you change and delete your personal information¬†and/or account data. For instance, you can edit or delete the profile data you provide and delete your account if you wish.¬†

If you choose to delete your account, please note that while most of your information will be deleted within¬†14¬†days, it may take up to¬†90 days¬†to delete all of your information,¬†such as¬†the data stored in our backup systems. This is due to the size and complexity of the systems we use to store data. We may also preserve data for legal reasons or to prevent harm, including as described in the‚ÄĮHow¬†We Share Your¬†Information¬†section.¬†

Objecting to Data Use.‚ÄĮYou can¬†control¬†usage of your data via¬†account settings¬†or other application APIs or tools. For example,¬†you ca

  • limit how your information is visible to other users of the Services;¬†¬†
  • limit the notifications you receive from us; and¬†¬†
  • revoke the access of third-party applications that you previously connected to your account.¬†¬†

If you live in a Designated Country, in certain circumstances, you can object to our processing of your information based on our legitimate interests, including as described in the‚ÄĮHow We Use Information‚ÄĮsection. You have a general right to object to the use of your information for direct marketing purposes. Please also review our‚ÄĮCookie¬†Policy¬†for your options to control how we and our partners use cookies and similar technologies for advertising.¬†

Restricting or Limiting Data Use.‚ÄĮIn addition to the various controls that we offer, if you reside in a Designated Country, you can seek to restrict our processing of your data in certain circumstances. Please note that you can always delete your account at any time.¬†¬†

Onward Transfers of Data.‚ÄĮ¬†If we intend to disclose your¬†personal information¬†to any third party that will have the right to process¬†it, we will enter into a contract with that third party that provides that your¬†personal information¬†may be processed only for limited and specified purposes consistent with the consent you have provided to us, and that the third party must provide the same level of protection for your¬†personal information¬†that we are obligated to provide under this Privacy Policy while it is processing your¬†personal information.¬† In addition, we will notify you if that third party will have the right to determine the purposes for which it will process your¬†personal information¬†and the means it will use to process your¬†personal¬†information¬†(rather than just providing requested assistance to us in support of our permitted uses of your¬†personal information).¬†

Changes to Privacy Policy.  If we are using your personal information on the basis of your consent, and we change our Privacy Policy to permit any use or disclosure of your personal information that is materially different than the uses for which it was originally collected or subsequently authorized by you, we will obtain your consent before we make such further uses of your personal information. 

Further Assistance.¬†¬†If you need further assistance regarding your rights, please contact our Data Protection Officer¬†at¬†,¬†and we will consider your request in accordance with applicable laws.¬†If you¬†reside in a Designated Country¬†and you are not satisfied with our response, you will have a prompt, no-cost way of asserting your claim by contacting our chosen independent dispute resolution body¬†JAMS.¬†¬†If you reside in a Designated Country, you¬†may have the right, under certain conditions, to invoke binding arbitration, and, alternatively, you¬†also have a right to lodge a complaint with your local data protection authority or with the Irish Data Protection Commissioner, our lead supervisory authority, whose contact information is available‚ÄĮhere.¬†